Live AI analysis — not a checklist grader

Your website is probably
losing you customers.

Paste your URL. Get a brutally honest commercial audit in 60 seconds — scored across 10 dimensions by an AI that thinks like a senior consultant.

✓ 1,000+ audits run · ✓ No signup required · ✓ Results in ~60 seconds · ✓ No website data retained · ✓ Free forever
1,000+
Audits run
10
Dimensions scored
~60s
Average audit time
€0
To get started
"
The Pro report and implementation didn't just fix a few tags — it turned a dead site into a fully legitimate-looking business, almost overnight.
Paolo F. · Web agency owner

From URL to consultant-grade report in three steps.

No install. No account. No waiting days for someone to get back to you.

Paste your URL
We fetch your live website directly — the real HTML your visitors see, not a cached snapshot or a screenshot. Takes about 3 seconds.
AI reads it like a consultant
Our AI reads your actual content — headlines, CTAs, trust signals, meta tags, schema — and scores it across 10 commercial dimensions. No generic checklists.
Get your report
A score out of 100, a grade A–F, specific issues ranked by commercial impact, and actionable fixes. The kind of brief a consultant would charge €500 for.

See exactly what your report looks like.

This is a real audit of a real website. Not a mockup. Not a demo. An actual report produced by the same AI you will use.

Business Health Score
52
Grade C
theportugalnews.com
English News · Portugal
47-year-old brand
Audited live
Clarity
6/15
SEO
7/15
Conversion
7/15
Trust Signals
5/10
Mobile
7/10
AI verdict
"A 47-year-old newspaper institution with zero H1 tag, 43 untagged images, and a subscription pitch that buries the value proposition. The homepage reads like a CMS template nobody finished configuring — the brand equity is real, the digital execution is lazy."
Top urgent fixes (free)
Add H1 tag to homepage
No H1 is a fundamental SEO and accessibility failure on a 47-year-old media brand. Every day without it is wasted authority.
Add 'Portugal's No.1 English Newspaper Since 1977' as the page H1 above the fold.
Evidence: H1 count: 0 · Page title: 61 characters
Fix truncated meta description
'...that' as a sentence ending in Google SERPs looks broken and unprofessional — actively destroying click-through rate.
Rewrite meta to a full 155-char value proposition.
Pro Report
3 more urgent fixes + full 10-section analysis
Top 10 ROI fixes · Revenue opportunities · 30-day plan · PDF export

10 dimensions. 100 points. Commercially focused.

Every dimension is scored against commercial best practices — not just technical requirements. A fast site that says nothing still scores low on clarity.

Clarity & Messaging
15 points — Is your value prop clear in 5 seconds?
SEO
15 points — Title, meta, headings, schema, content
Conversion / CTA
15 points — Do visitors know what to do next?
Local SEO
10 points — Location signals, GBP, NAP consistency
Trust Signals
10 points — Reviews, credentials, contact visibility
Design & UX
10 points — Structure, navigation, visual clarity
Mobile
10 points — Viewport, touch targets, mobile UX
Accessibility
5 points — Alt text, semantic HTML, ARIA
Performance
5 points — Image optimisation, script count
Technical
5 points — HTTPS, canonical, schema, sitemap

Strict scoring. Because honest beats flattering.

Most audit tools score generously to make you feel good. We score strictly because that's what makes the audit useful.

A
Excellent — 80–100
Commercially strong. Rare. Minor polish needed.
B
Good — 65–79
Solid foundations. Clear improvements available.
C
Average — 50–64
Functional but leaving money on the table daily.
D
Poor — 35–49
Significant barriers actively hurting conversion.
F
Failing — 0–34
Critical issues. The site is working against you.

What the AI actually looks at

We fetch your live HTML and extract real content — headings, meta tags, body copy, CTAs, images, schema markup, trust signals, and contact information. The same content your visitors and Google see.

The AI then applies commercial judgement — not just technical rules. A perfectly-coded page that communicates nothing useful will still score low on clarity. A simple page with a clear offer and strong proof points will score high on conversion.

Scoring is calibrated to be strict. A score of 70+ means genuinely strong commercial execution. Most sites score between 40 and 65.

Limitation: heavily JavaScript-rendered sites or sites blocking crawlers may return partial data. The audit notes this when it happens.

What the AI actually finds on real sites.

These are genuine findings from live audits. Not curated. Not invented. The kind of issues most owners didn't know existed.

theportugalnews.com
English-language news · Portugal · 47 years in operation
52
Grade C
"A 47-year-old institution with zero H1 tag, 43 untagged images, and a subscription pitch that buries the value proposition. The brand equity is real. The digital execution is lazy."
Zero H1 tag 43 images no alt text Conversion 7/15 SEO 7/15
B2B Consultancy
Professional services · Ireland · Recently redesigned
61
Grade C+
"Credible concept and clear niche — fails to convert. No visible email, truncated meta description, zero schema markup. Prospects can't tell what they get, what it costs, or why this over alternatives."
No visible email Zero schema markup Trust Signals 4/10 Mobile 7/10
ec-institute.eu
Consulting / SaaS tool · Ireland · Established site
71
Grade B
"Solid commercial instincts — the messaging is sharp and the CTA hierarchy is cleaner than 90% of SaaS tools at this stage. The gaps are in social proof depth and a missing canonical tag quietly bleeding SEO equity."
Clarity 12/15 SEO 11/15 Local SEO 5/10 No canonical tag
Your site is next.
Most sites score between 40 and 65. Paste your URL and find out exactly where yours stands.

Start free. The Pro report should cost hundreds.

A senior consultant charges €500–1,500 for a website audit. We charge €49. The difference is speed, not quality.

Free Audit
€0
No card. No account. Always free.
  • Score out of 100 + grade A–F
  • Top 5 urgent fixes
  • AI consultant verdict
  • Copy suggestions (headline, CTA, meta)
  • Score breakdown by dimension
  • Full 10-section findings
  • Top 10 fixes ranked by ROI
  • 30-day improvement plan
  • Revenue opportunity analysis
  • Branded PDF download
Monitor
€29/mo
Weekly re-audits · Cancel anytime
  • Everything in Pro
  • Weekly automated re-audits
  • Score change alerts by email
  • Unlimited audits
  • Competitor tracking (coming soon)
  • Score history (coming soon)

Built to be honest, not to impress.

No inflated scores. No invented social proof. No dark patterns. Here is exactly how this works.

Your data is never stored
We fetch your HTML, analyse it in real time, and discard it. Nothing is logged, retained, or used for any other purpose. GDPR-compliant by design.
Real AI reasoning
Powered by advanced AI analysis — not a rules engine with scores attached. The audit reflects genuine commercial judgement about your specific site.
Commercial focus
We score whether your site makes money — not whether it passes a technical audit. A fast site that says nothing still scores low.
Strict, honest scoring
70+ means genuinely strong. Most sites score 40–65. We don't inflate scores to make you feel better about a mediocre site.
No friction
The free audit requires nothing except a URL. No email gate, no account creation, no credit card. Paste and go.
Built in Europe
Built with European businesses in mind. No US data processing. GDPR-conscious by default. Works globally on any publicly accessible website.

Built by someone who has been in the room.

Not a side project by a developer who read a marketing blog. Built by a practitioner with 20+ years delivering complex industrial and B2B projects for global organisations.

Built by Gary McPolin
20+ years in complex industrial and regulated-sector consulting · Ireland / Switzerland / Portugal
LinkedIn

The honest origin story

After years advising large organisations on quality, compliance, and operational readiness, the pattern was always the same — technically capable businesses with websites that actively destroyed trust before a single conversation started.

The brief was simple: build an audit tool that thinks like a senior commercial consultant — not a Lighthouse score dressed up as business advice. Sharp, specific, and brutally honest about what's actually costing you enquiries.

SiteMedic is the result.

Hosted in Europe · No data retained · hello@sitemedic.io
20+ years, complex industrial sectors
Quality systems, operational readiness, and commercial strategy for organisations where getting it wrong is not an option.
European focus, global standards
GDPR-compliant, no US data processing, no vendor lock-in. Built for European SMEs but works on any website globally.
Real replies, not an autoresponder
hello@sitemedic.io — questions, feedback, or agency enquiries welcome.

A free website audit tool built for commercial results.

What is a website audit?

A website audit is a structured review of how well your website performs commercially — not just technically. Most free website audit tools check speed and broken links. This one checks whether your site actually converts visitors into customers, whether your messaging is clear, whether visitors trust you, and whether your CTAs give them a reason to act.

How is the AI website audit score calculated?

Ten dimensions are scored against commercial best practices. Clarity and SEO each carry 15 points — because if visitors can't find you or don't understand you, nothing else matters. Conversion, trust, local SEO, design, and mobile carry 10 each. Accessibility, performance, and technical carry 5 each. Total: 100 points.

Who is this SEO and conversion audit for?

Small and medium businesses who suspect their website is underperforming but don't know where to start. Digital agencies who want a quick baseline before a client pitch. Founders who built their own site and have never had it reviewed by anyone with commercial experience. Anyone who wants to know why their site isn't converting.

How is this different from Google PageSpeed or Lighthouse?

Completely different. Lighthouse tells you whether your site is fast and technically correct. This audit tells you whether your site makes commercial sense — whether your headline is clear, whether your CTAs work, whether a stranger landing on your homepage has any reason to enquire. Technical health and commercial effectiveness are not the same thing.

Common questions.

Analysing your site…
Reading live page content…
Free audit — 60 seconds · No signup